The DOW, NASDAQ, and S&P 500 closed at record highs today both intraday and closing price. The market was on fire today! There is no telling what sort of short-term fluctuations will happen. All we can do is match our risk profile with our portfolio’s asset allocation and strategy.
S&P 500 +0.87%
According to Yahoo news “Trump gave approval to Congress’s bipartisan $900 billion stimulus package Sunday evening after objecting to the bill earlier last week. In approving the stimulus package, Trump also signed Congress’s $1.4 trillion omnibus bill providing funds for the government through the end of the fiscal year, averting a government shutdown. The virus relief package included a more modest $600 payment that fell short of Trump’s demand to cut $2,000 checks to most Americans. Trump also called for lawmakers to cut items he considered wasteful and unnecessary” in the bill.”
The stock market fluctuates by word of mouth in the short-term however the long-term is where real return happens through economic output and GDP growth. These are the ideologies of the famous Vanguard founder John C. Bogle.
The stock market is on fire! Let’s just take a moment to appreciate the real return that the markets have to offer over the long-term. The US Stock market has been retiring millions and millions of people every day all over the world.
Check out US Futures for today 12/1/2020, they point at a 200+ point increase across the benchmark indexes. News of the vaccine has investors confident and flooding the market.
Financial markets dipped on Tuesday morning as COVID cases surge across the United States. Positive vaccine progression news has fueled financial markets in the US over the short term and the benchmark indexes have hit record highs in recent days. Today the dow is currently down -300 points and below is the NASDAQ and S&P 500:
Red days are healthy for financial markets and your portfolio. The indexes rise year after year and retire millions and millions of people each year. The long-term is where real return happens. Overall more investors are more positive about entering the market and we are seeing the real possibility of a vaccination. The October Jobs Report can be found in my earlier post on politics.
President Trump will finish his term strong until the results become official. If results hold, I’m gutted, however thrilled to see one of the world’s greatest and most iconic businessman expand more units in Florida. Here is a picture of me visiting his stomping grounds back in 2017!
Cryptocurrency is hitting record highs, people are terrified! The US dollar is being compromised.
Biden has announced a Covid-19 task force and calls for America to “unite and heal”.
Here’s What I Think Will Happen Under Biden:
Lower GDP from higher corporate taxes and more taxes on the wealthy will cause a decline in the free market. Tariff reversals and trade policy deregulation will lead to the United States being taken advantage of like in 2008-2016. Socialist principles and the Green New Deal. The Green New Deal will cost trillions of dollars and take ages to get pushed through congress.
Michael is a modern day consultant and investor with investments in the US Stock Market, US Government, and cash reserves. Michael’s Individual Brokerage Account is with Fidelity Investments. Michael runs a Facebook group called ‘Fidelity Platform Investors’ where like-minded Fidelity investors gather to share and exchange ideas on investing in financial markets.
Individual Brokerage Account:
FSMAX – Fidelity Extended Market Index Fund – 7.96%
FXAIX – Fidelity 500 Index Fund – 50.31%
FSSNX – Fidelity Small Cap Index Fund – 7.78%
SPAX (Core Holding) – Fidelity Government Money Market – .01%
FNBGX – Fidelity Long Term Treasury Bond Index Fund – 14.23%
My individual brokerage account is comprised of Fidelity Index Funds with a strategy of blending Large Cap, Mid Cap, and Small Cap funds to make a total US Stock Market blend. The funds contain low expense ratios, low turn-over rates making for tax efficient gains in the long run.
LinkedIn Sales Navigator is an excellent tool to narrow down and filter prospects by location, title, and much more. It is a $79/month investment toward growing your client base. You can build and save leads lists and organize messaging through the sales navigator inbox. Once you connect with your prospect you are able to add a welcome note. I typically then reach out through messenger with my value proposition. Discover the leads filter down below (2nd image), where you are able to narrow your search based on a number of filters. LinkedIn is a free sales tool where you can prospect for your business and grow your network of working relationships. This is an effective form of direct marketing that can enable business growth. Sales Navigator is a specific investment tool that stimulates business prospecting. Reach out to me with any questions.
My whole family has been involved in the nonprofit world for their whole career, and growing up I spent lots of time tagging along and helping out.. I’ve seen first hand what an amazing job local nonprofits do.. But now i’m older, with a degree marketing and lots of experience in the power of social media, I have to admit something to you; Many great nonprofits suck at engaging people through social media networking! I feel so strongly about this that I haven’t just created a non-profit discount, I’ve slashed my social media networking package by 50% for any nonprofit that wants to excel in this 46 Billion dollar part of the industry.. With as little as 5 hours per week, I can transform your engagement success..
Growing the digital presence of a company has never been more important until now. My social media marketing services are imperative to local west Michigan nonprofits and I will show you how and why this is true. Let’s start off with the performance over a 4 month period of Greater Ottawa County United Way. This nonprofit has over 50+ funding partners in Ottawa County and the main goal of digital presence is to raise capital to disperse throughout local nonprofits in Ottawa County.
Time Range: 2/29/2020 – 6/3/2020:
POST LINK CLICKS
These are the main performance metrics in social media marketing and understand that the goal is to raise capital for the nonprofit funding partners. In the following paragraphs I will break down the three main performance metrics of Impressions, Engagements, and Post Link Clicks to define and analyze these results.
Impressions are the number of times your content is displayed, no matter if it was clicked or not. For the four month period analyzed in this company scenario, the total number of impressions or number of times the content was displayed is 197,097 a 214% increase across four months. Below is a breakdown of the platform impressions across Twitter, Facebook, Instagram, and LinkedIn.
What good are impressions beyond exposure if they are not converted or engaged with? The next metric of review are Engagements, which are defined simply by sprout social as the number of times that users engaged with your posts during the reporting period. In the case of Greater Ottawa County United Way Engagements may lead to interest in donating toward the community and impact solutions. Let’s break down the cross-platform engagements across Twitter, Facebook, Instagram, and LinkedIn.
Engagement rates across all platforms saw an increase and the end goal of this is to gain interested clients to the donation landing page in order to raise capital for disbursement to funding partners in Ottawa County. Therefore the end goal is Post Link Clicks in order to gain as many viewers on the landing page for the best chance of raising capital. The ultimate goal of nonprofits is to raise money and the digital landscape provides donation landing pages for people to give online. Below are the Post Link Click results in the given four month time period. Post Link Clicks is the number of times that users clicked on links from your posts during the reporting period, according to Sprout Social.
The 64% increase in Post Link Clicks gave Greater Ottawa County United Way 510 more donation chances on the landing page than they recorded in previous months. This led to an amount raised of x.
In conclusion Greater Ottawa County United Way greatly benefited from the three main pillars of digital media metrics and analysis. Impressions, Engagement, and Post Link Clicks is the sales funnel that this nonprofit used to generate capital from the public for the disbursement of funds to 50+ local nonprofits.
In both my corporate and entrepreneurial experience I have collaborated with many industries in the marketing arena. My most recent industry of focus has been nonprofits. Implementing foundation marketing strategies and delivering on those principles through a customized plan has proven successful.
My marketing strategy for nonprofits is largely the same: Value Message + Distribution Channels + Retention = Fundraising Dollars
In the next paragraphs I explain the three core principles that comprise this formula and what each one means specifically. Without fundraising dollars nonprofits are unable to properly fund the community, cover expenses, and ultimately provide payroll for their staff members. Let’s dive in to the formula on how we can maximize fundraising dollars and grow your nonprofit.
Value Message: This portion of the nonprofit marketing strategy consists of providing value and most importantly clarity on what impact the nonprofit has on the community and its neighbors. This is the seed for which you plant your future growth through branding expansion and digital fundraising. Value is the key factor in differentiating your nonprofit from others in getting the community’s dollars working toward your impact with the goal of those dollars being seen in use.
Distribution Channels: Marketing distribution channels are crucial in every industry because simply put, marketing is everything. Surrounding our daily activities through emotional pulls, marketing is present in both physical and digital distribution channels. Social media is the modern day distribution channel hub for many marketing activists who have proven track records at fortune 100 companies. This much is known, however the question is how can we provide value through our distribution channels such as Facebook, Instagram, Twitter, and LinkedIn?
Retention: Building and retaining a following is not an easy task however in nonprofit the fundraising dollars come from continued value. Retention through personal and social engagement is the key to growing a following and raising capital for the community. Recurring contributions are key to growing your nonprofit funding.
I collaborate with companies and nonprofits of all sizes, while managing my own personal services and groups. I’d like to consult with your nonprofit and grow fundraising dollars through the value, distribution, and retention processes. Fundraising dollars raised digitally will put you on the forefront of solving community issues.
🇺🇸 US: News of cases flattening in New York sends share prices skyrocketing as social distancing efforts show results.
🌐Learn more at fidelity.com, Bloomberg.com
🤵Federal Reserve: “Federal Reserve will establish a facility to facilitate lending to small businesses via the Small Business Administration’s Paycheck Protection Program (PPP) by providing term financing backed by PPP loans.”
🌐Learn more at the federalreserve.gov
Michael’s view: What may have been a dead cat bounce in the market as historical performance would suggest from previous recessions, the markets will recover in a U-shape as news of coronavirus will continue to be released. The markets uncertainty won’t last for the long-term and I believe now is the best time to hold my positions.
🏪 U.S. Small Business: The Payroll Protection Program or PPP, offers small business lending by the Federal Reserve facilitation through the Small business administration. The loan is designed to keep workers on payroll and the SBA will forgive all loans.
🌐Learn more at sba.gov
📈 Financial Markets Overview
*Market Snapshot End of day 4/6/2020
US Stock Market – DJIA: +7.73%
Europe Market – Global Dow Realtime EUR: +4.89%
Asia Market – NIKKEI 225 Index: +4.24%
*Learn more at marketwatch.com
Statistics show signs of cases leveling off in New York City.
As I grow older the more I read the news and the more I am aware of what is going on in the world around me. This heightened sense of awareness regarding current events obviously crosses paths with politics as it is everywhere from a federal, state, and local level.
To begin I will start by mentioning my heritage is both British and American. I am 50% of each making me like most of the Americans we see in modern society who have a rich European or African heritage. I had no political predestination growing up therefore it is up to me to decide.
My family has never really been involved in politics as the trouble it brings is not worth it to my parents. I followed suit and I completely agree with this statement to date. In fact, the more I am involved in politics the more heat I receive and trouble I have to take responsibility. With that being said I have still chosen a party. I’m in the Republican party unless a certain debating issue sways my thoughts significantly, however that is VERY unlikely.
Many people associate the current President with its supporters as if they are the exact same person. The problem I have with that is the office changes every 4-8 years and you are still assigned to a wing. Two different wings, same bird.
I am impartial on the structure of politics and I think it is one big reality television show that traps the minds of every citizen in some, way, shape or form. I’ll be truthful with myself, I’m taking time out of my day to write this article which means it has captivated me.
-Michael C. Moran
While I mentioned my impartiality on the subject of politics and the reality tv show-like aura of politics, I choose the Republican party because it’s my duty as an American to vote therefore I must choose like all of you, a party to side with.
Michael’s Top Issues:
Feel free to reach out to me on your viewpoint on the subject of politics as I am intrigued to hear what you all think about the two-party system in the United States of America.