Afternoon Market Update 4/2/2020 📱

Afternoon Market Update 4/2/2020 📱

The DJIA has seen a slight increase today by 0.83% (refer to snapshot details above) and for those who hold index funds the performance most likely correlates with your portfolio. News of coronavirus mitigation and various private sector PPE production may be the cause for this market shift. However, the markets have been wildly unpredictable since the outbreak of the virus and the financial markets do not mirror the current global economic outlook. Refer to my quote from today’s Facebook group, ‘Fidelity Investing’ on holding for the long-term.

Market Update 4/1/2020 📉

The economic U-shaped recovery ideology holds true as we continue to live in bear market territory. Many investment management companies advise the purchasing of shares at a lower bid price than typical market territory. I plan on continuing my purchasing schedule and sticking to my asset allocation of 70% domestic stock and 30% domestic bonds. My most recent buy in was FTEC at $61.88, this ETF checks off all of my buy in boxes – Historical Return, Dividend Yield, Beta, Expense Ratio, and Holdings Analysis.

Today’s Quote: ”The idea that a bell rings to signal when investors should get into or out of the market is simply not credible. After nearly 50 years in this business I do not know of anybody who has done it successfully and consistently.” – Jack Bogle, Founder of The Vanguard Group

Comment Below,

Michael Moran

Fidelity Investment ETFs

Fidelity Investments offer both a free trading platform and a wide range of mutual funds, ETFs, and fixed-income offerings. If you read the investing category of my blog it is clear that I invest heavily in ETFs due to the diverse array of holdings. If a certain company has a bad quarter there are at least a dozen others that can balance out the losses.

A solid amount of Fidelity ETFs produce strong historical performance with 5-year returns favorable to the long-term investor. Dividend yield is another bonus that comes with ETFs as they are almost always guaranteed to be consistent payouts.

Here are eight Fidelity ETFs to choose from with favorable analysis 📈

What I look for when investing in ETFs:

Historical Performance

Dividend Yield

ETF Holdings Analysis

Expense Ratio

Beta (5Y Monthly)

Feel free to join my Facebook group ‘Fidelity Investing’ to be a part of a growing investors community where we share insights and news on financial markets and fidelity funds.

This group is for Fidelity Investment clients and fans. This page is not affiliated with Fidelity Investments rather a client-based group of insight discussions and financial news. All securities & financial markets may be discussed, and please remember to use the stock or fund symbol.

Join here 👉 Fidelity Investing

Group Rules:
1. Post fund symbol with each post
2. Sharing blogs and analysis is allowed.
3. Politics are allowed as long as it relates to financial markets.
4. No cryptocurrency talk.
5. No spam, blatant self promotion, or put downs.

Feel free to ask me questions,

Michael C. Moran

Market Watch Update 3/30 📲

🇺🇸 US: Hospitals are being constructed at a rapid pace and personal protection equipment is doing the same at rapid pace in the private sector. At yesterday’s white house briefing President Trump invited many private representatives to the podium to discuss the ventilator and n95 mask production progress. Although cases are spiking indefinitely both the public and private sector are working tirelessly to prevent the spread. Sterilization of masks has been discussed with the nations leading doctors. More to follow…

🌐Learn more at thewhitehouselive,

🤵Federal Reserve: The Federal Reserve is intervening with banks for business lending, most recently two actions to support the U.S economy. Good news for small businesses! Remember if you’re small business is struggling you may qualify for an SBA loan.

Here is what the Board of Governors of the Federal Reserve System:

The federal bank regulatory agencies today announced two actions to support the U.S. economy and allow banking organizations to continue lending to households and businesses:

  • Allowing early adoption of a new methodology on how certain banking organizations are required to measure counterparty credit risk derivatives contracts; and
  • Providing an optional extension of the regulatory capital transition for the new credit loss accounting standard.

Michael’s view: It seems at this point the Federal Reserve is finally playing ball and keeping up with the best interest of the economy at an appropriate pace to save human lives. The quantitative easing and banking interventions should have been rolled out sooner when the virus first closed businesses. The anticipation of the virus collapsing the U.S economy was clear, however many public officials and the President were unable to execute the process fast, until now.

🌐Learn more at,,,

🏪 U.S. Small Business: According to the White House vows to dole out emergency loans to small businesses this week. The bi-partisan stimulus relief package administered by President Trump includes $350 billion to small business sectors whose sales have plunged and ordered to close.

📈 Financial Markets Overview

*Market Snapshot @ 12:32pm EST

US Stock Market – DJIA: +2.15

Europe Market – Global Dow Realtime EUR: 1.24%

Asia Market – NIKKEI 225 Index: -1.57%

Coronavirus News

Detroit, Michigan cases grow exponentially as hospitals fill to full capacity. Public health officials predict virus will peak in 2 weeks’ time and Dr. Fauci believes the virus has the potential to kill 200,000 people. Public and private sector continue to deploy disaster relief to best of ability.

Stay Home,

Michael Moran

My Viewpoint On Politics & Government

As I grow older the more I read the news and the more I am aware of what is going on in the world around me. This heightened sense of awareness regarding current events obviously crosses paths with politics as it is everywhere from a federal, state, and local level.

To begin I will start by mentioning my heritage is both British and American. I am 50% of each making me like most of the Americans we see in modern society who have a rich European or African heritage. I had no political predestination growing up therefore it is up to me to decide.

My family has never really been involved in politics as the trouble it brings is not worth it to my parents. I followed suit and I completely agree with this statement to date. In fact, the more I am involved in politics the more heat I receive and trouble I have to take responsibility. With that being said I have still chosen a party. I’m in the Republican party unless a certain debating issue sways my thoughts significantly, however that is VERY unlikely.

Many people associate the current President with its supporters as if they are the exact same person. The problem I have with that is the office changes every 4-8 years and you are still assigned to a wing. Two different wings, same bird.

I am impartial on the structure of politics and I think it is one big reality television show that traps the minds of every citizen in some, way, shape or form. I’ll be truthful with myself, I’m taking time out of my day to write this article which means it has captivated me.

-Michael C. Moran

While I mentioned my impartiality on the subject of politics and the reality tv show-like aura of politics, I choose the Republican party because it’s my duty as an American to vote therefore I must choose like all of you, a party to side with.

Michael’s Top Issues:

-Affordable Housing


-Big Banks



-Gun Control

Feel free to reach out to me on your viewpoint on the subject of politics as I am intrigued to hear what you all think about the two-party system in the United States of America.

Comment Below,

Michael C. Moran

Market Update 3/28 📲

Market Update 3/28 📲

🇺🇸 US: The $2 trillion stimulus bill has passed and American’s who qualify will receive a paycheck from the federal government. Many individuals will receive $1,200 while many married couples will receive $2,400.

Unemployment claims rose to an all time record high at 3.2 million. Strangely the Dow Jones Industrial Average rose on Thursday before correcting back to the bear territory representative of this time period.

The economy will be in a recessionary period for a while similar to a U-shaped curve. Many analysts believe it will take a couple years to see the record stock market highs we saw before the virus hit.

Comment Below,

Michael C. Moran

Michael C Moran – Market Watch Update 3/25 📲

US News: The house and the senate finally worked out their indifference for the betterment of the American people and agreed on a $2 trillion package to provide relief to people during the economic downturn caused by the coronavirus, or COVID-19 crisis. More to follow…

🌐Learn more at

🤵Federal Reserve: The Federal Reserve is to monitor and assist financial institutions on its ‘supervisory approach’.

Here is what the Board of Governors of the Federal Reserve System:

“The Federal Reserve Board on Tuesday provided additional information to financial institutions on how its supervisory approach is adjusting in light of the coronavirus.”

In particular:

  • The Federal Reserve will focus on monitoring and outreach to help financial institutions of all sizes understand the challenges and risks of the current environment.
  • To minimize disruption and to focus on outreach and monitoring, the Federal Reserve will temporarily reduce its examination activities, with the greatest reduction in activities occurring at the smallest banks.

Michael’s view: At this point for the sake of America we need our politicians and public officials working relentlessly on saving lives. Now is NOT the time for a right wing left wing debate. Rather the task at hand should be economic improvement, PPE generation, and vaccine funding support for the nation’s best equipped companies.

🌐Learn more at,,,

🏪 U.S. Small Business: Small Business Administration loans are now available directly on On the webpage there is an application button for the low interest loans “due to the coronavirus (COVID-19)”. The SBA has the Economic Injury Disaster Loan program which provides working capital loans of up to $2 million.

📈 Financial Markets Overview

*Previous Day Close/Snapshot mid-afternoon EST (Foreign Markets)

US Stock Market – DJIA: (+2.39%)

Europe Market – Global Dow Realtime EUR: (+11.27%)

Asia Market – NIKKEI 225 Index: (+8.04%)

Coronavirus News:

  • President Trump wants to reopen the markets by Easter in fear of economic depression and he claimed that “thousands more would die from suicide” if we are to lockdown the nation without a working economy. Dr. Fauci and Bill Gates believe the President is not taking a medical approach to this crisis.
  • Cases in Michigan Double to just below 3,000.

Stay Home,

Michael Moran

Facebook Ad Campaign Tutorial

Facebook Ad Campaign Tutorial

If you own a business and are not currently utilizing Facebook ad strategies then I’m very sorry to say your business is not only behind the curve, but behind in sales and in danger of failing to grow. Targeted social networking has become a base level of necessity for marketing research conducted by companies in the modern marketplace. The purpose and goal of this is to reach qualified customers regarding your products and services.

A few key statistics regarding the volume of users on Facebook:

-1.62 billion users visit Facebook daily

-88% of users are on to stay in contact with family and friends

-Highest traffic occurs midday Wednesday & Thursday

*Data Conducted by Sprout Social

There is no question that this platform is essential for growing your reach and developing a target market. Once you have your Facebook Business page up and running it is time to develop an ‘AdSpend strategy’. I specialize in digital marketing services for clients of all sizes while handling my own brand’s digital media.

Below is my step by step example on how I ran a successful Facebook Ad campaign for the local west Michigan nonprofit.

FB Advertising Summary

Performance Summary
Audience Targeting

Ad Spend Strategy Metrics

These categories or metrics of measurement for ad spend planning and tracking will launch your ad campaign results to the next level.

-Dollar Amount

-Ad Type


-Image/Link Preview




-CTA (Call to Action)

Key Performance Indicators

The reach to link click ratio is the KPI that should be the monitored often to see how effective the ad is driving users to your landing page. This is also known as click through rate for general ads. The higher this percentage is the more effectively you are reaching your target market to source qualified leads.

In summary the more you prepare, research, and monitor the better your campaign results will be, ultimately growing your business. For help with running successful advertising campaigns please contact me at and we can sit down, have some coffee, and develop a kick-ass Facebook ad together. I’d love to learn more about your organization.

Comments Below,

Michael Moran

Market Watch Update 3/23 📲

Hello, all. Here is useful market information to base decisions from, enjoy!

Michael C Moran – Market Watch Update 3/23 📲

🤵Federal Reserve: Fed announces unlimited bond purchases in unprecedented move to help U.S. economy weather coronavirus meltdown. Federal Reserve will expand bond purchasing programs to aid corporations and businesses effected by the COVID-19 shutdown.

Michael’s view: Economic action must be taken as quickly as health-related measures, because the general public will face increased health risk with lack of a stimulus package.

🌐Learn more at,,,

🇺🇸 US: The Democratic party blocked the Coronavirus Bill to pass which could not only boost the economy, rather save lives.

🌐Learn more at

🏪 U.S. Small Business: President Trump has asked the Small Business Administration to provide a $50B lifeline amid the coronavirus. This is reported to be through low-interest business loans as a part of a U.S. Small Business stimulus package. Sources report talks are ADVANCING QUICKLY.

📈 Financial Markets Overview

US Stock Market – DJIA: (-4.11)

Europe Market – FTSE 100: (-3.79)

Asia Market – NIKKEI 225 Index: (2.02%)

Coronavirus News:

-Severe precautionary health measures of shelter-in-place are in effect across U.S as cases skyrocket.

-Michigan Governor Whitmer announces 3-week long shelter-in-place order beginning at midnight.

Comments Below

Michael Moran

Market Watch Update 3/21 📲

Market Watch Update 3/21 📲

Michael C Moran – Market Watch Update 3/21 📲

🤵Federal Reserve: Federal Reserve Board expands its program of support for flow of credit to the economy by taking steps to enhance liquidity and functioning of crucial state and municipal money markets.

Michael’s view: The Federal Reserve is cash pumping via state and municipal money market liquidity efforts, therefore financial markets continue with false bounces in the market.

🌐Learn more at,,

🇺🇸 US: Lockdown measures have been taken in California, Illinois, and New York. The shelter-in-place order is expected to take place in many more states.

▪️Sources claim President Trump is a ‘menace to public health’

▪️Congress battles with White House over the economic stimulus package, which SLOWS THE PROCESS!

▪️US and Mexico agree to limit travel aside form essential travel and trade, pandemic measures strengthen.

🌐Learn more at

🏪 US Small Business: Small Business Administration offering small business loans in state of Oregon amid the declaration of ‘economic disaster’ the SBA made.

📈 Financial Markets Overview*Previous Day Close/Snapshot at 7:30PM EST (Foreign Markets)

US Stock Market – DJIA: 19,174 (-4.55%)

Europe Market – Global Dow Realtime EUR: 1,945 (-1.20%)

Asia Market – NIKKEI 225 Index: 16,553 (-1.04%)

Currency Instruments:

-DXY: (-0.79%)

-GLD: (+1.50%)

-UUP: (-0.28%)

-FXE: (-0.11%)

U.S. Stock Futures:


S&P: (-0.96%)

Nasdaq: (-0.70%)

Dow: (-0.82)

Coronavirus News

▪️Case count over 265,000 and death toll over 11,000

▪️Member of the US Vice President’s staff tested positive

▪️Death toll rises to 2 in the United Arab Emirates

Comments Below,

Michael Moran, IHG Management