How to Create Google Ads

Google Ads Campaigns –

-Start Now >> login

  • Select + New Campaign
  • Tools & Settings >> Switch to expert mode
  • Select objective – leads, website traffic, etc.
  • Show more settings
  • start date/end date for ad, location
  • Set up your target location(s) >> can exclude locations ex. India, Bangladesh which frequently tend to be bots


-Demographics and behaviors through searches/keywords. This part is important to narrow down your audience and hone in on monthly keyword volume searches to match with your target audience. For this example I searched for car insurance and came up with market audiences.


What do you want to focus on?
  • Conversions
  • More settings
  • conversion website sign up
  • locations extensions
  • price extensions

“Extensions expand your ad with additional information—giving people more reasons to choose your business. They typically increase an ad’s click-through-rate by several percentage points. Extension formats include call buttons, location information, links to specific parts of your website, additional text, and more.”

Ad Group

  • Keywords
  • Get keyword ideas

Create Ads

  • Send them to website
  • Text ads/responsive search ads

Now you are ready to review your ad and look at the preview to ensure that the headlines and descriptions look up to par. You can change your URL options also, while adding popular keywords to your headlines.

What is Email Marketing?

Email marketing is one of the most effective marketing strategies that exist today. The outreach marketing process contains many components and email is one of the most efficient marketing tools in today’s landscape. In this blog we will cover the basics of email marketing. It is crucial to plan the structure of your message before sending a mass email marketing campaign.

Subject Line Formation – This should be engaging and toward your target audience

Body – The body of the email is where your value proposition should be positioned

CTA (Call to Action) – Learn More, Sign Up, Contact Us, etc.

How do we measure the effectiveness of each campaign?

Open Rate – The amount of email subscribers that open the email sent out in a campaign

Click Through Rate – Clicks on email marketing content which measures engagements.

Bounce Rate – When an email doesn’t reach a recipients inbox and “bounces”.

Email Marketing Providers (CAN SPAM Act Included)

  • Constant Contact
  • Mailchimp
  • Hubspot

Insurance Agent Facebook Ad Results

The reality is our targeted advertising generates leads and creates moments that customers will never forget. The leads are 30% more cost effective than traditional lead generation firms. Why? Because we use detailed targeted through keywords and demographics that other firms miss out on. You’re not getting reused leads that are spread across multiple firms. These are organic and well-targeted.

#facebookads #adsagency #consultingagency #salesandmarketing #digitalmarketing

Marketing Strategy Outline

  1. BUSINESS MISSION – What is the mission statement of the company and what are the goals of the company in the next 5 years?
    1. Internal Strengths and Weaknesses  – Has the company identified a competitive advantage within the internal strengths?
    2. External Opportunities and Threats  – Social, Demographics, Economic, Political, Legal, and Financial. Identify these external opportunities and threats to gain and understanding of the macro environment and competition.
  3. OBJECTIVES – Are the objectives based in sales, profits, or customers?
    1. Target Market Strategy  – Identify your market segments.
    2. Marketing Mix  
      1. Product 
      2. Place/Distribution 
      3. Promotion 
      4. Price 
  5. IMPLEMENTATION, EVALUATION, AND CONTROL – What is the implementation timetable and what are the measurable performance standards?

These five pillars lay the foundation for identifying a marketing strategy. The answers to these questions will provide the implementation strategy moving forward for any company with growth goals.

Source: Western Michigan University Marketing Department

SWOT Analysis for Business Strategy

Strengths, weaknesses, opportunities, and threats comprise the acronym SWOT analysis. This is a marketing and strategy tool used by millions of businesses on a daily basis to improve their competitive advantage over other companies and improve bottom line goals.

Let’s set up a consultation where we dive into your company’s SWOT analysis. This will identify the components within your micro and macro environment to improve your bottom line overall.

Michael helps businesses with Marketing, Advertising, Strategy, and Finance to grow their bottom line and improve ROI. Call or text 616-402-4587 to schedule a free consultation today!


Michael Moran, LLC

Market Update 12/28/2020

The DOW, NASDAQ, and S&P 500 closed at record highs today both intraday and closing price. The market was on fire today! There is no telling what sort of short-term fluctuations will happen. All we can do is match our risk profile with our portfolio’s asset allocation and strategy.

DOW +0.68%

NASDAQ +0.74%

S&P 500 +0.87%

According to Yahoo news “Trump gave approval to Congress’s bipartisan $900 billion stimulus package Sunday evening after objecting to the bill earlier last week. In approving the stimulus package, Trump also signed Congress’s $1.4 trillion omnibus bill providing funds for the government through the end of the fiscal year, averting a government shutdown. The virus relief package included a more modest $600 payment that fell short of Trump’s demand to cut $2,000 checks to most Americans. Trump also called for lawmakers to cut items he considered wasteful and unnecessary” in the bill.”

The stock market fluctuates by word of mouth in the short-term however the long-term is where real return happens through economic output and GDP growth. These are the ideologies of the famous Vanguard founder John C. Bogle.

Stock Analysis: Walmart (WMT)

Walmart is in my Roth IRA and I plan on increasing the weight of this stock within my portfolio due to the strong historical performance, beta, dividend yield, and fundamentals. This stock passes the 5-Component Theory with flying colors. This retailer has locations internationally and is a recession proof stock. My intuition says Walmart will be around for a while as it operates internationally and has a large presence as an e-commerce retailer with a growing net income. I bought in to this stock during the March 2020 market crash and it has soared ever since. The market has since become overvalued.

5-Component Theory

Historical Performance: Strong

Dividend Yield: 1.46%

Beta: 0.44

Fundamentals: Fair

Intuition: A Buy

Walmart is the world’s largest retailer, operating retail stores under the formats of Walmart Stores, Supercenters, Neighborhood Markets and Sam’s Club locations in the United States as well as a growing e-commerce business (including Internationally Wal-Mart also operates locations in several countries, including Argentina, Brazil, Canada, China, Japan, Mexico, and the United Kingdom.

Company Description

Michael’s Rating: A Buy, solid net income and beta less volatile than the index benchmarks. A growth stock poised for quarterly growth.

Best Regards,

Market Update: 12/8/2020 📈

US futures point to a slight dip upon opening today as COVID-19 cases increase along with further shutdowns across the United States. The markets have been setting records lately and I think red days are healthy for the market, especially with the status of our underlying economy. Like so many intelligent long-term investors say, “match your asset allocation with your risk profile” to ensure you are reaching your investment goals depending on your age, risk tolerance, and target retirement date.

Market Correction 2021?

Am I the only one who sees the market as being overvalued right now? Many quality stocks are at their 52-week high, I know “real” economic return happens in the long-run and we see the growth via the output of economics production through goods and services. I think we are due for a market correction anytime now. Again, make sure you have your asset allocation set to match your risk profile!

Federal Reserve – Bank Stress Tests

The Federal Reserve Board announced on Friday that results from its second round of bank stress tests will be released on Friday, December 18, at 4:30 p.m. EST.

Stress tests help ensure that banks have adequate capital to absorb losses so that they can lend to households and businesses even in a severe recession. For this second round of stress tests, large banks will be tested against two scenarios, each featuring a severe recession to assess their resiliency.

Earlier this year, the Board’s first round of stress tests found that large banks were well capitalized. Nonetheless, in light of the economic uncertainty, the Board is conducting this second round to further test the resiliency of banks.

Banks with more than $100 billion in total consolidated assets are subject to the Board’s stress tests.

Stock News

There is a lot going on right now between vaccine developments, shutdowns, rising COVID-19 cases, uncertainty on who will become the next POTUS and what that will mean for GDP and the overall economy. Will tariffs be reversed, will Biden pose deregulations and globalism? All of these questions will be answered in my next market update!

Best Regards,

Stock Analysis: Home Depot (HD)

Founded in 1978, the Home Depot (HD) is the leading North American home improvement retailer, with over 2,200 stores, including about 184 stores in Canada and 110 in Mexico. HD sells to both the do-it-yourself and professional contractor markets.

Company Description

Home Depot, HD: Fits my risk profile and growth strategy. A long-term stock that has performed well overtime with a strong dividend yield and beta that matches market performance (less volatility). The RSI shows a slightly overbought stock however the fundamentals are fantastic, other than being overvalued at the moment.

5-Component Theory:

Historical Performance: Strong

Beta: 1.10

Dividend yield: 2.17%

5-year Return: 120.71%

Intuition: I used to work at this company throughout college and I can tell you that their gross profits are outstanding along with expense and shrink management. I see the Home Depot as a recession proof industry moving forward and when the virus is over sales will only continue to increase throughout the years.

November 13th, 2020
November 13th, 2020

Michael’s Rating: A Buy

Best Regards,

Stock Analysis: McDonald’s (MCD)

McDonald’s Corporation. A true international powerhouse of a fast food chain. How could this company fail you may ask? It has proven to be a recession proof stock. You see it. The lines lined up to the road to get a Mcdouble. But let us explore the fundamentals and stock analysis of McDonalds corporation stock as we know it. What can we infer about the future growth of this company as we presume the company’s financials are healthier than the food it makes. Let’s plug this in to the 5 Component Theory and see what we get.

McDonald’s is the largest quick service restaurant company (QSR) in the world as measured by sales, with more than 37,000 restaurants in over 100 countries. The company’s restaurant system is mostly franchised and includes ownership or control of restaurant real estate sites.

Merrill Lynch Company Description

5 Component Theory: MCD

Historical Performance: Strong

Dividend Yield: 2.45%

Beta: 0.94

Fundamentals: Healthy Financials

Intuition: Strong fundamentals and historical performance with a beta of under 1.0 makes MCD an aggressive growth stock.

I entered a position in MCD during the famous 2020 stock market crash back in March. Now the stock is soaring and the underlying fundamentals will continue to push MCD toward future growth in my opinion. A recession proof stock, MCD is a real winner.

Best Regards,